Refer a family member or friend and receive THREE boxes of Ideal Protein food FREE!

Ideal Protein


The Method

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What to Expect

There are 3 phases in the Ideal Protein Weight Loss Protocol. 

Phase 1 is the primary weight loss phase. You will lose 100% of your weight loss goal during this Phase.

In Phase 2, the amount of Ideal Protein products you consume will drop from 3 to 2. You will only be on Phase 2 or Step down for 7 days.

Phase 3 focuses on weight stabilization and re-introduces carbohydrates and healthy fats into your diet. In Phase 3, you will apply the knowledge gained during your one-on-one coaching sessions in order to maintain your now better balanced weight. Phase 3, or Stabilization lasts 2-8 weeks.


What to Expect

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What to Expect

  • Structured weight loss while supporting muscle mass
  • An understanding of how food affects and is utilized by the body, including what causes fat storage
  • Weekly Doctor supported one-on-one coaching, lifestyle education and guidance
  • Personalized approach to setting weight loss goals, based on your health profile
  • Losing weight can improve blood sugar, cholesterol levels and reduce blood pressure


Schedule Online

Schedule Online

Schedule Online

You can schedule your initial consultation visit online on our home page.

Ideal Weight Loss of Hamburg

4250 Southwestern Boulevard 

Hamburg, New York 14075

Or call us or text to book your appointment:




What is Ideal Protein?

The Ideal Protein Protocol is a medically developed 4 phase weight loss and weight management protocol, containing 2 key components: 1) weight loss, and 2) healthier lifestyle education so that you are empowered to sustain your weight loss results over time.

How does Ideal Protein work?

The three phases of the Ideal Protein Protocol work by bringing your relationship with food back to its fundamentals, and are designed to help you: set, achieve and maintain your weight loss goals.

The Protocol is broken down into Four Phases:

  • Phase 1 – Weight Loss
  • Phase 2 – Step Down
  • Phase 3 – Stabilization and gradual reintroduction of healthy carbohydrates and fat

During the weight loss phases of the Protocol, we limit carbohydrate intake to encourage the body to turn to its fat and muscle components for energy. This normal metabolic process is called ketosis.

By eating protein foods, the Protocol helps to support muscle mass and teaches you how to develop smarter eating habits and lifestyle choices, to help maintain your weight after weight loss is achieved.

Is ketosis safe?

Ketosis is a normal metabolic process, which refers to the state of metabolism the body is in when it uses fat as a primary energy source.

In fact, we all do a little ‘ketosis” each night when we sleep.  As we fast during the night, our blood sugars drop and our body begins breaking down fat to use as energy. 

Is the Ideal Protein Weight Loss Protocol safe?

At Ideal Protein, we are extremely mindful of dieter safety and consider our Protocol to be safe.

A key first step in starting your weight loss journey is the completion of a Health Profile with your Ideal Protein Trained Coach. This comprehensive profile ensures there are no underlying conditions that prevent you as a potential dieter from being on the Protocol.

Those potential dieters with certain chronic medical conditions will be required to obtain prior written approval from their physicians, prior to starting on the protocol.

Is the Ideal Protein diet healthy?

Featuring one-on-one coaching and healthier lifestyle education, the Ideal Protein Protocol is focused on a dieter’s journey to their healthier self. .

Licensed healthcare practitioners and trained coaches ensure dieters are qualified to follow the Protocol, with all dieters being required to complete a Health Profile during their Initial Consultation.

The purpose of the health profile is not to establish a diagnosis, but rather to determine a dieter’s health status in order to guide his or her weight loss plan.

How is the Ideal Protein weight loss Protocol different from other protein diets on the market?

What sets the Ideal Protein Protocol apart from other weight loss diets on the market is our focus on weight issues at their source.

The Protocol aims at reducing carbohydrates and fats, not protein. In so doing, it preserves muscle tissue and protects vital organs to secure their proper function. In other words, the goal is to lose fat, not muscle.

While on the Protocol, through personalized coaching, you’re also provided with healthier lifestyle education so that you are empowered to sustain your weight loss results over your life course.



What is the cost of Ideal Protein?

Costs related to the Ideal Protein Protocol are broken into food & supplements and consultation expenses.

The Ideal Protein Protocol costs, on average, about $15 a day – which includes the cost of the foods, and the supplements.  We encourage you to think of the cost of the Protocol as part of your current grocery bill. Redirecting average food expenses to different, healthier options often results in the Protocol being neutral in cost.

Consultation fees vary from one location to another, depending on the additional services they offer, so feel free to visit many locations around your area.

What type of exercise do you recommend for this protocol?

During the first phases of the Protocol, controlled amounts of activity are encouraged.

Activities like stretching, walking, moderate yoga, etc., are all fine. Simply make sure you are not out of breath while engaging in any selected option.

Can I be on the Protocol if I'm a vegetarian?

Vegetarians can follow the Ideal Protein Protocol and can consume eggs or tofu during their evening meal for their whole protein. As an alternative, vegetarians can also have two non-restricted Ideal Protein items for dinner in replacement of their dinner protein.  Pescatarians, those vegetarians who eat fish, can also have fish for their evening meal as their whole protein.

Can I be on the Protocol if I'm a vegan?

Strict vegans, those who do not consume any animal proteins and animal by-products (dairy products, honey, etc.) are not able to follow the Ideal Protein Weight Loss protocol due to dietary restrictions.

What do you eat on the Ideal Protein diet?

During your weight loss journey, you will have the choice to eat a variety of Ideal Protein foods that are easy to prepare and available in a wide array of textures, tastes and flavors.

These foods include delicious main course, dessert, snack, condiment and complete meal replacement options.  From savory offerings to sweet treats there are Ideal Protein foods available for every taste.

As a day-to-day example, a regular meal day on Phase 1 includes:

  • 3 Ideal Protein foods
  • 4 cups of select vegetables
  • 1 dinner protein of your choice

How much protein should I be eating per day?

Remember, as it relates to this protocol, you’re not on a high protein diet right now. You’re on a diet that continues to provide the basic protein needs of your body during the weight loss process. Your coach will be the best person to help you determine the amount of protein you should be consuming on a daily basis.



Why are protein foods so vital?

Protein foods are so vital because they make our bodies the way they are. Your immune system, vital organs, eyes, nails, hair, skin and your muscles all are made of protein. Powering our bodies are our muscles – the engines that burn calories and help us lose weight. The more muscle you have, the more calories you burn. The more calories you burn, the more fat you burn. That’s why men lose weight faster than women, because typically men have greater muscle mass than women.

What kind of protein is used in Ideal Protein products?

Ideal Protein products employ six different proteins, which vary in usage from product to product, and include:  whey isolates, soy isolates, milk protein, pea protein, albumin, and hydrolyzed collagen. This variation gives clients many different options, and is designed so people with sensitivities to dairy/soy, or vegetarians, can participate in the Protocol.

Are there program fees or membership fees?

Ideal Weight Loss of Hamburg one-time initial consultation fee is $100.00

Independent Health Insurance: $50.00

No membership fees.

Weekly visit fees?

No weekly visit fees.

Can I buy food from your clinic if I am signed up somewhere else?

Yes. Our clinic supports all dieters on the Ideal Protein program. Transfer fees are waived. A health profile will be filled out and you will come in for weekly weigh-ins. 

How does a referral work?

Refer any family member or friend and if they sign up you get THREE boxes of Ideal Protein food for FREE!